Repeat customers are the life blood of your online business. You don't have to convince them to buy from you because they already did. Find a way to caputure their email address and gain their permission to email them about upcoming new products or sales you may and you can sell them sometimes at leaset 3 - 4 times a year.
What ever your online store is selling I'm sure just like any other business it will have a slow season. Those emails will help you maintain a postive cash flow during these slow times as well as keep your customers up to date on the latest products or deals you have going on at your online store.
Treat your online store like a real store and apply real world techniques to keep the wheels of sales turning.
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